Access to a larger potential market as selling abroad enables a much greater consumer base and opens up new possibilities to increase sales and profits., advantage of a MNC, disadvantage of a MNC, The business can outsource their production to other courtiers who have cheaper labour costs from other countries which lower production costs., advantage of a MNC, disadvantage of a MNC, Operating in multiple countries across the world allows for more people to know about the businesses products which increases brand awareness., advantage of a MNC, disadvantage of a MNC, Operating as a multinational can avoid barriers to trade as the company may avoid quotas (limits) on importing/exporting goods and tariffs (taxes on imports/exports) which makes trading easier., advantage of a MNC, disadvantage of a MNC, The company may qualify for government grants/tax relief if the business locates in certain countries such as those which have lower corporation tax rates, advantage of a MNC, disadvantage of a MNC, May avoid some legal requirements in the home country., advantage of a MNC, disadvantage of a MNC, The company may benefit from economies of scale/bulk purchasing as by buying in bulk, companies can obtain supplies and materials at a cheaper cost per unit., advantage of a MNC, disadvantage of a MNC, Different languages can create a barrier to communication as you have to deal with people who speak a different language (customers and staff) which could lead to poor communication., disadvantage of a MNC, advantage of a MNC, Legislative differences can restrict decision making as the business will have to be compliant with legislation that exists in other countries so may have to adapt to meet the regulations in different countries., disadvantage of a MNC, advantage of a MNC, Cultural differences may impact on decision making., disadvantage of a MNC, advantage of a MNC.

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