Placement of items with contrasting, Juxtaposition, Vectors, Salience, Items in an image that have a meaning on their own, Tone, Symbols, Colour, high, low or eye level..., Colour, Angle, Shot, Offer and Demand..., Gaze, Tone, Salience, Moods and symbolism, saturation, Mood, Salience, Colour, Difference between light and dark, point of highest contrast, Mood, Contrast, Juxtaposition, What attracts attention, Vectors, Salience, Juxtaposition, Vectors directing our gaze, Vectors, Gaze, Reading Paths, How text and image may frame each other; image cropping, Framing, Composition, Placement, Lines that direct the viewer around the page, Vectors, Salience, Reading Paths, Use to draw attention, out of focus areas etc., Focus, Vectors, Reading Paths, A close-up is intimate and creates a connection with the viewer whilst a long shot creates objectivity and distance., Perspective, Social Distance, Placement, Create mood; shadows may suggest concealment of fear and despair, Colour, Lighting, Tone, Hue, Value and Intensity is..., Tone, Colour, Salience.

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