Black - Authority and power, stylish and timeless, submission to a deity (priests to a god vs women to men 'little black dress'), overpowering, evil, villainous, White - Innocence and purity, light, summer, decoration, neutral, sterility, Red - Anticipation, speed, love, extreme, confrontation, attracting attention, Pink - Romance, tranquilizing, Blue - Peaceful, tranquil, calm, cold, depressing, loyalty, productivity, Green - Nature, calming, refreshing, relaxing, fertility, Dark green - Masculine wealth, strength, Yellow - Sunny, cheerful, attention, optimistic, aggression, intensity, difficult to see for the eye so can be overpowering, enhances concentration and focus, speeds up metabolism, Purple - Royalty, luxury, wealth, sophistication, feminine, romantic, rare, artificial (in nature, so in society also), Brown - Solid, reliable, genuine, sad, wistful,

Colour Connotations

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