Assertive communication - Is a communication style in which you express your ideas in a direct, calm, and honest way , while being empathetic and respectful of other people., Premise of corporate communication - Is a generator of expectations, Communication channel - Is the vehicle by which the organization which sends its message to the recipient, Corporate comunication - It is all the communication resources that an organization has to effectively reach its Publics., Characteristic of assertive commuication - Addressing conflict situations constructively, Strategy planning - It is the adaptation of the idea to be communicated,, Recommendations to be an assertive person - Use body language,

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