prototype, low-fidelity design concept for refining and validating ideas and testing them on users. Might be done in form of hand sketches, digital simulation, or a sample version of a final product., wireframe, a simple illustration of a web page that helps to design its structure and decide on sections placement. Usually made in the schematic way and on the earliest stage of the process., user flow, a path that users take throughout a product on the way to their main goal. It includes an entry point, a few steps and a final outcome if users succeeded to reach it on their journey., usability testing, practice used by researchers for making sure that a certain interface is easy to understand and use for regular people. The goal is to identify any possible problems that should be improved in the new version., A/B testing, testing approach that implies comparing two different versions of design on real users online and analyzing conversion numbers to figure out which one of them performs better., mockup, a static, high-fidelity simulation of the finished product that delivers the visual look of the product design — including typography, iconography, color, and overall style., layout, the arrangement of visual elements within a grid to structure and organize content. It provides clear paths for navigation and helps to direct the user’s attention., typography, the art of arranging letters and text to make the copy legible, clear, and visually appealing to the reader., breakpoint, the smth at which a website’s layout and content will adapt in a certain way to provide the best possible user experience, grid, a system of markups applied to web pages that helps to place elements consistently and keep the structure clear..

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