Due to the fact that dogs are unable to speak human language, the No More Woof device could have been a major breakthrough., reason, contrast, However, four years after the campaign, the company is finally admitting, albeit reluctantly, that the gadget never really worked in the first place., reason, contrast, Even though the No More Woof headset was already launched as a crowdfunding campaign, the engineers still had no idea if they could build what it claimed., reason, contrast, Nonetheless, NSID insisted that the headset’s ability to read and translate brain activity through an EEG was a foregone conclusion., reason, contrast, They were suggesting that since dog brains “are less complex than human’s” it was easy to determine whether they were angry, happy, tired, or curious., reason, contrast, The only real hurdle they needed to overcome was finding a way to make the device comfortable for dogs as the standard EEG tech is quite clunky., reason, contrast, They are audacious, exciting, and often infeasible, whereas devices built for the medical establishment prioritise practicality and clinical effectiveness., reason, contrast

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