Two thirds of the global internet population visit social networks., People are abandoning real relationships in favour of social media., It's great to have an opportunity to respond to feedback on social sites., Businesses can foster communication between their customers., It doesn't require much financial investment to advertise on social media., Word of mouth advertising is more effective than traditional advertising., Social networks are viral and might be seen by millions., People are bombarded with messages and don't pay attention to posts., Socia media are just a fad. They will be soon replaced by something else., The number of tweets or likes do not generate the real sales numbers., A great deal of time is needed to monitor social media., Reviews of hotels or restaurants can be written by their owners., Customers do not trust social media anymore., Pictures in social media are mostly fake..

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