Media Strategy, type of strategy that implements the use of a particular media to achieve advertising or marketing goals, Target Audience, a particular group at which a product such as a film or advertisement is aimed, Media, the main means of mass communication (broadcasting, publishing, and the internet) regarded collectively., Social Media, websites and applications that enable users to create and share content or to participate in social networking., Stakeholders, The people who are involved in, affected by or contributing to an issue., Political Spectrum , Politics is often divided into camps or sides where people with similar values and opinions are grouped together., Colloquial Language, using everyday language to make themselves appear down to earth, Tone, What emotion or sense is conveyed through that writing or visual, Issues, An important topic or problem for debate or discussion., Values, The regard that something is held to deserve; the importance, worth, or usefulness of something, Conservative, Averse to change or innovation and holding traditional values., Emotive Words, Words to provoke an emotional response from the audience.

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