Opposite to what most people think, Contrary to popular belief, To conduct or perform research, Carry out research, Basically wrong or invalid at its core, Fundamentally flawed, A subset of people or items chosen for a study, Sample group, Participants choose themselves to take part (can cause bias), Self-selected, Prove that one thing directly causes another, Establish a causal link, Information that disagrees or shows different results, Conflicting evidence, Indicate a relationship between two variables (not necessarily causation), Show a correlation, When one variable increases, the other decreases, Negative correlation, Manipulate data dishonestly to support a position, Twist the figures, A personal or political reason to support a particular outcome, Vested interest, Be strong enough to pass careful examination, Stand up to scrutiny, A general increase over time, Upward trend, An unusual or unexpected result that doesn’t fit the pattern, Statistical anomaly, One thing causes another, Causal link

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