Marketing, Identifying and satisfying consumer needs and wants while making a profit, Target Market, The group of people the product is targeted at, Niche Market, Certain segment of a market, Elements of the marketing mix, Product Price Place Promotion, Product, The actual item, Product life cycle, The stages that the product goes through, Brand, Name, symbol, design that makes the product recognisable, USP, Unique Selling Point, Place, Where the customer buys the product, Promotion, Making the customer aware of a product, A way of promotion, sponsorship, AIDA MODEL, Attention, Interest, Desire, Action, ASAI, Advertising Standards Authority of Ireland

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