Application to everyday life (strength) - helps us develop methods to improve human behavior ; useful research is beneficial overall , Application to everyday life (weakness) - poor sampling or poor design in an attempt to find useful results can lead to valid results but not be generalizable (useful) to making decisions to help improve human behavior , Individual/Situational Explanation (strength) - figuring out which behaviors are due to the person vs. which are caused by the environment can help us develop better treatments etc ; helps us better understand nature vs. nurture , Individual/Situational Explanation (weakness) - not easy to determine which is the root cause of the behavior ; lab studies help with this but have low ecological validity, Nature vs. Nurture (strength) - knowing the root cause of behavior can help us understand/change/modify/treat the behavior more effectively, Nature vs. Nurture (weakness) - difficult to determine the root cause of behavior ; could be dangerous if this is the sole purpose of the research as powerful groups may seek to remove people with "poor genetics" from the gene pool, Children in research (strength) - may be less susceptible to demand characteristics, Children in research (weakness) - many strict rules to follow ; require parental permission ; difficulty in designing valid, engaging tasks , Animals in research (strength) - we can conduct research on this population that would not be allowed otherwise, Animals in research (weakness) - can be difficult to generalize results to human populations,

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