Vector line, A line that leads your eye from one element to another, Salience, What stands out and attracts the viewer first, Foreground, Objects at the front of an image and considered to be more important, Background, Objects in the background to establish the setting, Close-up, Creates an intimate connection with the viewer, Low angle shot, Makes the subject look more powerful, High angle shot, Makes the subject look weaker, Long shot, Establishes the subject and the setting, Symbolism, Used to represent ideas or concepts, Shadows, Suggests fear or mystery, Light, Represents hope, happiness or inspiration, Warm colours, Represent feelings of anger, excitement or happiness, Cool colours, Represent feelings of Sadness, harmony or peace, The colour black, Represents death, mystery, evil and fear, The colour white, Represents purity and innocence, The colour red, Represents passion, anger and danger, The colour yellow, Represents happiness and cheer, The colour blue, Represents calmness and wisdom, The colour green, Represents nature, envy or sickness, Size, Indicates importance, Round shapes, Suggest warmth and safety, Angular shapes, Suggests excitement or confusion, Gaze, Where the subject in the image is looking, Demand, When the subject in the image gazes directly out to the viewer. Creating a connection between subject and responder, Offer, When a figure 'gazes' at another object in the image encouraging us to look at that object, the viewer is a detached onlooker., Mid-shot, Shows the subject from the waist up, Bird's eye view, The camera is directly above the subject/location

Visual Techniques Match-Up

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