Tabloid Newspapers: Celebrity gossip, Lots of images, Low  cost, Downmarket demograph, Simple vocabulary, Small format, Lots of advertisements, Informal language, Lack of credible sources, Stories about scandals, Big, dramatic headlines, Highly colourful, Broadsheet Newspapers: Serious news stories, Large format, Upmarket demograph, Sophisticated vocabulary, High cost, Fewer images, Fewer advertisements, Well-researched stories, Politics, finance and current affairs stories, Restrained use of colour, Formal language, Factual, informative headlines,

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