Emotive vocabulary linked to danger., Emotive to suggest danger of disease., Statistics to sound like a true survey., Emotive to stress the dangers., Metaphor to give the image of danger, Formal word to sound scientific., Repeated words, Exaggeration of earlier statistic., Opinion so reader agrees with subject., Emotive to make reader feel guilty., Passive voice for a formal tone., Speech marks to make it stand out., Persuasive vocabulary to give instructions., Final statistic to give reality to subject..

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