Direct Audience Funding - Audiences pay directly for content, such as through subscriptions or ticket sales., Dual-Product Market - The same media system sells two products: content to audiences and audiences to advertisers., The Work of Watching - Users’ attention helps brands gain social meaning, even if they don’t believe the ads., Public Funding - Funded by the state or taxpayers to serve public interest, not profit., Private Funding - Funded by owners or shareholders, relying mainly on private investment., Hybrid Funding - A mix of both audience payments and advertising revenue., Indirect Audience Funding - Audiences don’t pay money but pay with their attention, allowing advertisers to fund the content.,

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