____ is an organised effort which seeks to influence the ____ process within a specific group. This can be ____ e.g. political campaigns try to persuade you to vote for a certain person or party. It is ____ (about people), ____ (about money), political or ____. Influence is the capacity to have an ____ on the character, development, or ____ of someone or something, or the effect itself. ____ people can change ____ and behaviour or other people through campaigning. ____ can help identify ____ issues and help change for ____. However, this is not always the case.

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