Motivated Seller - A homeowner willing to sell at a discount due to need, urgency, or distress., Cold Calling - Direct outreach to owners to generate seller leads; numbers game., Pay-Per-Lead Marketing - Paying per verified seller lead, Investor Activity - Measures how many fix & flips happen in an area; indicates demand., High Saturation Market - Highly competitive markets like Phoenix, Charlotte, Atlanta., Finder’s Fee - Paid fee ($500–$2k) for referrals that turn into deals., Networking - Leveraging contacts for referrals; "Don't be a secret agent!", Landlord Motivation - Owners tired of bad tenants, vacancies, or repairs., A-Class Neighborhood - High-income, luxury homes, low motivation sellers., B-Class Neighborhood - Middle-to-high income, good mix for retail or terms., C-Class Neighborhood - Working class, ideal for wholesaling and rental buyers., D-Class Neighborhood - Low income, high distress, more motivated sellers., Cost Per Deal (CPD) - Total marketing cost divided by number of deals closed., Cost Per Lead (CPL) - Total spend divided by number of leads generated., FSBO (For Sale By Owner) - Sellers listing without an agent—great entry point for new investors.,
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Unit 2: Motivated Seller Marketing
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