sustainable, environmentally responsible, corporate responsibility, a company’s ethical obligations, durable products, products that last a long time, environmental activism, actions supporting environmental protection, brand ethos, the philosophy and values behind a brand, consumerism, excessive buying and consumption, brand loyalty, customers repeatedly choosing the same brand, mission-driven brand, a company guided by a purpose, recycled materials, reused materials, anti-consumerism campaign, marketing discouraging overconsumption, transparency, openness and honesty in business, brand positioning, how a brand is perceived in the market, target audience, the group of intended customers, word-of-mouth marketing, customers promoting a brand naturally, corporate values, principles a company believes in, competitive advantage, something that makes a company stronger than competitors

Patagonia (marketing classes)

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