An organisation’s percentage (%) of the overall sales in a market, Market share, Market growth, Volume of potential new sales or customers within a market, Market share, Market growth, Is the whole market getting bigger or smaller, Market share, Market growth, How much of that market does each business have, Market share, Market growth, The UK grocery market grows by 5%, Market share, Market growth, Tesco has a 27.8% market share, Market share, Market growth

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