1) What does the author mean by "key customers"? a) business objectives b) target market c) customers of other companies 2) "How do you plan to differentiate yourself in the market?" refers to..? a) product b) price c) promotion 3) "How will you get your products in front of your ideal customers?" refers to..? a) place b) promotion c) product 4) The author explains that including these 4 subjects in a marketing plan will... a) simplify your marketing strategy b) show investors that you have thought about every aspect of your business c) show investors that your business is effective and profitable

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