There is no point in developing a product or service that no one wants to buy , A product is only worth what customers are prepared to pay for it. , The product must be available in the right place, at the right time and in the right quantity, Promotion is the way a company communicates what it does and what it can offer customers., Everyone who comes into contact with your customers will make an impression., Many customers no longer simply buy a product or service - they invest in an entire experience , Choosing an unfamiliar product or service is risky for the consumer, because they don’t know how good it will be,

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