Pronouns​ (I, you, we, they) - Used to create relationships; to include or exclude., Emotive Language - Words with positive/negative associations to create emotional responses., Rhetorical Questions - Make the audience think. Draw the reader into agreement with the speaker/writer., Statistics and Facts - Add authenticity/create trust., Use Commands - Tell the listener/reader what to think or do. They make the listener/reader feel involved., Alliteration & Anecdotes - Memorable - it plays on the sounds of words., Description - Appeals to all of the reader's senses to create a positive or negative image/emotion., Exaggeration - Used to evoke strong feelings or to create a strong impression., Repetition - Emphasises the point and makes it memorable. Being hit repeatedly in the face., Slogan, Catchphrases & Battle cry - Sum up the whole point of the argument. Memorable. Often emotive.,

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