No one recognises our logo or slogan. We need to spend more on advertising to raise brand ____ A fashion designer who launches his or her own perfume is an example of ____ The ____ of Mercedes-Benz is such that its products are seen as safe, reliable,luxurious, well made and expensive. George Clooney advertising Nespresso is an example of ____ Tesco's wide ____ means that it appeals to all sectors of the UK market The use of Aston Martin cars and Sony computers in James Bond films are examples of ____ Microsoft is ____ in computer software Focus groups and consumer surveys are ways of conducting, ____ In countries with ageing populations, the over·60s age group is becoming anincreasingly important ____ Consumers who always buy Sony when they need a new TV are showing ____ ____ is the introduction of a product to the market

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