Target Audience - The gender and age of person that an advert is aimed at, Purpose - The reason why the advert was made, Text Type - Poster/ Brochure/ Leaflet/ Flyer etc, TAP - Text Type, Audience, Purpose, Logo - A symbol or phrase associated with the company/product, Layout - The way writing and pictures are presented on the page, Font - The size and style of writing, Pictures - Illustrations to help sell the product, could be cartoons or photographs, Caption - Phrases found beneath pictures, Headings - Titles to help tell the reader what the advertisement is about,

wordwall presentational devices

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