rip - off customers, snap - up a bargain, shop - around, pay - through the nose, cost an arm - and a leg, bring out - new product, value - for money, cost - a fortune, be - broke, fill - a gap in the market, niche - market, make - ends meet, knock - the price off, have money - to burn, fork - out, chain - of cafes, attract - customers, splash - out on some extras, discounted - price,

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