Local - where sellers and buyers are in close proximity to each other e.g. farmers market, Global - where sellers trade with buyers across the world e.g. Ebay, Mass - where goods are produced in large quantities e.g toilet paper, Niche - markets that focus on very specific products or services e.g. craft beer, Trade - sometimes known as B2B (business 2 business) markets; trading with other business e.g. Booker, Consumer - sometimes known as B2C (business 2 customer) markets; firms that trade with customers/end users e.g. Tesco, Product - providing a physical good that is sold to your customer e.g. Walkers crisps, Service - providing a service to your customers e.g. banking, Seasonal - where a market exists only for a period of time throughout the year e.g. Christmas decorations,

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