1) Which one of the following would be essential elements of customer focus for a business? a) Anticipating customer needs b) Ordering stocks of raw materials c) paying workers d) Paying consumer tax 2) Which one of the following would be part of the marketing mix for a business? a) Production b) workers c) Stocks d) Price e) Workers 3) Which one of the following would be the most likely examples of promotion? a) Stocks b) Two for one offers c) Production d) Quality 4) A shareholder in a private limited company has a) unlimited liability b) an entitlement to a share of the profits of the company c) complete control of the company d) complete privacy about the financial affairs of the company 5) A sole trader faces more risk than a shareholder in a company because of a) changes in profits b) lack of control of the business c) unlimited liability d) lack of privacy 6) Alfie is a sole trader who works as a gardener. His business has performed very poorly and it has run up debts of £50,000. He has invested £75,000 in the business overall & has used his house as security for a loan of £30,000. His house is worth £200,000. He owes £20,000 to suppliers. How much of the debts run up by his business is Alfie responsible for paying himself if the business were to close? a) £20,000 b) £50,000 c) £75,000 d) £30,000 7) VAT is added on a) sales b) income c) profit d) property 8) National Insurance contributions are a tax on a) sales b) income c) profit d) property 9) A sole trader must keep financial records because a) suppliers have a right to see them b) customers have a right to see them c) they must be available for inspection by HM Revenue & Customs d) all sole traders have to pay both Corporation Tax, Employers' National Insurance contributions & VAT 10) Which two of the following are the best examples of effective customer service? a) Selling large quantities to customers b) Fulfilling customer order accurately c) Holding a Christmas sale to dispose of stock d) Dealing promptly with customer complaints e) Having no repeat purchases 11) Hay's is a small pizza business offering either take-away pizza from its shop or a pizza delivery service. Select two answers - On time delivery is important to the success of the business because a) otherwise stocks would be too low b) it creates more jobs c) it helps improve cash flow d) it leads to customer satisfaction 12) Witton Industrial Ceramics is a business that manufactures and sells pottery. Repeat purchases from customers are most likely to be important to the success of the business because they increase a) fixed costs b) prices c) sales turnover d) venture capital 13) Spitzer's is a small business that has just sent out a job description to applicants for a job. A job description is a document that a) shows a candidate's personal details and qualifications b) gives a description of the business and what it does c) ask a candidate about their name, address and work experience d) lists what the applicant would be expected to do if appointed to the job 14) Spitzer's is a small business. It has asked applicants for a job to send in a letter of application together with a a) curriculum vitae b) person specification c) job description d) set of fringe benefits 15) Which of the following would always be illegal under UK law for a small business? a) Making a worker redundant b) Paying a female worker less than a male worker for doing exactly the same job c) Hiring a younger worker over an older worker who had also applied for the job d) Expecting workers to work in very hot conditions

unit 1.4 A

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