Opinion as fact - To present beliefs as if they were factual truths, Pronouns - Refer to people to identify the reader/writer relationship, Emotive language - Words that make the reader FEEL something, Triples or RULE OF THREE - To repeat an idea or image three times, Superlative - Adjective to imply the highest or lowest quality, Rhetorical question - A question designed to make the reader think, doesn't need an answer,

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