Flattery - Excessively complimenting your audience, Opinion - A personal viewpoint often presented as a fact, Hyperbole - Exaggerating an idea beyond truth, Personal pronouns - "I", "We" or "You" used to increase connection with audience, Rhetorical question - Asking a question without expecting an answer, Imperative - An instruction to engage an audience, Emotive adjectives - Descriptive language chosen to create an emotional response., Praeteritio - Saying something, while suggesting that it will not be said.,

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