Advertising - Promotional communication using media such as TV and magazines., Aims - The long-term intentions of a business, Assets - Possessions which are owned by a business. They can be fixed e.g. buildings or current e.g. stock., Average Cost - How much it costs, on average, to produce one unit. Calculated by dividing total costs by the number of units produced., Balance Sheet - A financial document that states the exact financial situation of a firm at a specified moment in time. It states where the money in a business has come from, and what it has been used for., Break Even Point - The point when a firm's total costs equals its sales revenue. It is measured by the volume of output or number of customers needed to break even., Budget - A financial plan of how the money in a business will be used. The Budget refers to the financial plans of the government.,

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