personal pronoun - Using words like ‘we’, ‘you’, ‘our’ and ‘us’ to make your audience think you are talking only to them., Criticise the other point of view - When you pick holes in your opposition’s argument so that your point of view sounds better., Exaggeration - To go over the top and make things sound better or worse than they are., Power of three - When three adjectives or phrases are used together to make them stand out., Repetition - Repeating words or phrases so that they stick in your audience’s mind., Emotive language - Using words that make people feel sad, angry, upset, sympathetic or guilty., Rhetorical questions - Using questions that don’t need an answer to get the audience to think., Alliteration - Repeating the consonant sounds at the beginning of words to make them stand out., Rhyme - When rhyme is used to stick in the readers head,

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