Direct Address - Talking directly to the audience, using words like 'you', 'we', 'us' or 'our' to create a relationship between writer and audience., Emotive language - The use of words linked to feelings and emotions, often to get an emotional response from the audience., Rhetorical Questions - A question that doesn't require an answer, often used to get the audience thinking about a topic from a certain point of view., Exaggeration - Making things seem much better or much worse than they are in reality., Facts and statistics - Used to back up any points made and make the writer appear to know what they are talking about., Opinions - Other people's beliefs can be used to show that the writer or speaker knows other people agree with their point of view., Rule of three - three things or items within a sentence, to create a catchy, memorable phrase.,

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