mission - A business aim expressed to make it seem especially purposeful and motivating, aim - General statement of where the business is heading., measurable - s.M.a.r.t, corporate objectives - Targets for the whole business, cash flow - The total amount of money being transferred into and out of a business,, realistic - s.m.a.R.t, profit maximisation - An attempt by a business to make as much profit as possible, probably as fast as possible., optimisation - Getting the right balance between two or more possibilities., achievable - s.m.A.r.t, entrepreneur - A person with the initiative and drive to make a business idea happen., strategy - A medium-long term plan for meeting objectives., timebound - s.m.a.r.T, marketing - Department that advises the business on consumer trends, specific - S.m.a.r.t,

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