core values - basic, fundamental beliefs or values, innovative approach - original, creative and different, unbeatable prices - lower prices than everybody else, to showcase - displayed or presented to its best advantage., a lean company - a company with not too many employees or costs, a faux pas - a socially embarrassing action or mistake, high-end - more expensive and of better quality , quibble - a small and unimportant complaint, a snappy advert - short, clear, and clever, track record - past performance, achievements, or failures in it., turnaround - the time needed to complete a job, perform a service, etc., as for a customer, added value - something which makes a product more appealing to customers.,

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