Market Segment - a group of people who share one or more common characteristics, lumped together for marketing purposes, Mass Market - the market for goods that are produced in large quantities, Niche Market - a small, specialized market for a particular product or service, Sampling - getting opinions from a number of people, chosen from a specific group, in order to find out about the whole group, Qualitative Data - usually expressed by means of sentences and natural language description. Not by numbers., Quantitative Data - is all about numbers. It uses mathematical analysis and data to shed light on important statistics about your business and market, Questionnaire - a kind of survey which is used as an instrument for primary research. It consists of a series of questions and other prompts with the aim of collecting valuable information from respondents, Focus Group - a market research method that brings together 6-10 people in a room to provide feedback regarding a product, service, concept, or marketing campaign, Primary Research - research you conduct yourself (or hire someone to do for you.) It involves going directly to a source – usually customers and prospective customers in your target market – to ask questions and gather information, Secondary Research - is a type of research that has already been compiled, gathered, organized and published by others. It includes reports and studies by government agencies, trade associations or other businesses in your industry,

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