Baby boomers: easy-going, confident, ambitious, goal-centric, high achievers, very disciplined, competitive, Generation X: value of independence, better at technology, best professionals, responsible, loyal to their profession, highly educated, flexible, Generation Y: digital natives, get promoted in their job quickly, Generation Z: less sociable, keep to themselves, keep in touch with their peers through social media, relatively optimistic, focuse on their individual needs, Generation Alpha: the most educated, manipulative, often break the rules, intelligent and imaginative,

Generational theory

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