alliteration - Repetition of a first letter or sound across two or more consecutive or close together words e.g. Peter Piper picked a peck of pickled peppers, busy as a bee., metaphor - Comparing something with something else by saying it is something else e.g. it is raining cats and dogs., direct address - When the text speaks directly to the reader by using second-person narrative ‘you’ e.g. great prices to suit you., hyperbole - Something that is overemphasised for effect e.g. it must be about a million degrees in here., repetition - A word or phrase repeated for emphasis or effect e.g. low, low prices., colloquial - Language used in ordinary or familiar conversation; not formal or literary., rhetorical question - A question posed by the writer that is not intended to be answered e.g. ‘have you ever wondered how cheese is made?’, rule of three - Three consecutive words or phrases used for effect e.g. I came, I saw, I conquered (Veni, Vidi, Vici), acronym - An abbreviation formed from the initial letters of other words and pronounced as a word (e.g. TFL, NASA )., slogan - A memorable phrase or catchphrase, usually associated with a company or campaign e.g. Keep Britain Tidy.,

English Functional Skills Level 2 Key Words

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