1 - Do you think that commercials on TV are annoying because they interrupt programs or do you think that many ads are more amusing that the programs on TV?, 2 - What are the harmful and the beneficial effects of advertising?, 3 - Do you think it's ok to show ads aimed at children on television? Why/ why not?, 4 - Are children or young people easier to influence through ads compared to adults?, 5 - Think of an ad you think is good or funny and tell about it., 6 - Are there too many ads in newspapers? Why/why not?, 7 - Do ads influence the choices you make when you buy food?, 8 - Do you sometimes want very expensive things which you or your parents can't afford?, 9 - Does it give status to wear particular brands like Lacoste or Calbin Klein?, 10 - Do you think ads influence the choices you make when you buy clothes? Do you often buy a particular brand when you buy clothes?, 11 - What differences can you notice between commercials from 10 or 15 years ago and commercials today?, 12 - What is the most advertised product in Poland?, 13 - When out walking or shopping in the city, do you accept advertising fliers or free samples that are offered to you?, 14 - Do you think the government has the right to ban advertising for junk food and soda during children's TV programs. What do you think about this? Why do you think they made this decision?, 15 - What would make an advertisement more interesting?, 16 - Can TV advertising be a force for good?, 17 - Do you think that the Internet and cable/satellite TV have become more important than national TV for advertising products?, 18 - What are some ineffective adverts you have seen lately?, 19 - Do you think advertising is too expensive?, 20 - Should there be advertisement-free zones?, 21 - What do you think of celebrity endorsements? Do favorite or annoying celebrities make you want or not want to buy a product?, 22 - Should alcohol or tobacco companies be allowed to advertise? Why or why not?,

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