What is Marketing Research?, A set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making management decisions., The systematic gathering, recording, and analysis of data about issues relating to marketing products and services., What is Marketing Information system?, It involves interviewing a representative group of people using a sample., A set of procedures and methods for the regular, planned collection, analysis, and presentation of information for use in making management decisions., What is Observation Method?, Data collection in which the situation of interest is watched and the relevant facts, actions, or behaviors recorded., It involves collecting previously published information. It includes information on sales records, information from newspapers and magazines, What is Primary Data?, The degree to which the instrument measures what it's supposed to measure., The information collected specifically for the purpose of the investigation at hand., What is Quantitative Research?, research that uses numerical analysis. In essence, this approach reduces the data into numbers., research procedure that everyone agrees on., What is Qualitative Research?, the boundaries for the study, like who the target customers are, the market to focus on, and the time frame., Data-gathering techniques that are focused on the significance of observations made in a study rather than the raw numbers themselves., What is Reliability?, Determines how consistently an instrument yields similar results, The strengths and weaknesses of competitors and competitive products., What is Secondary Data?, The statistics not gathered for the immediate study at hand but for some other purpose., The information collected specifically for the purpose of the, What is validity?, The degree to which the instrument measures what its supposed to measure, research that uses numerical analysis. In essence, this, What is Focus Group?, It involves collecting previously published information., A focus group is a small group discussion guided by a moderator to gather insights on a specific topic, relying more on interaction than structured questions..

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