The PR manager prepared a presentation for potential buyers in Dubai, focusing on "construction speed" and "cost-effectiveness." A colleague from the Dubai office says it's a mistake. For the local market, "prestige," "exclusivity," and "unique design" are more important. What should the PR manager do? What skills are crucial here?, The company lawyer finds out that Dubai's energy efficiency standards are stricter than in Russia. Implementing them in the ready-made design will increase the cost by 7%. Clients expect "European quality" but at a "competitive price." How should the project manager and lawyer solve this?, A key buyer from the UAE, who purchased a penthouse, wants significant layout changes at a late construction stage. It's technically possible but very expensive. He uses emotional arguments ("This is my dream home"). Who should handle this and how?, A popular Dubai blogger, invited to a pre-opening tour, posts that the "Italian marble" in the lobby looks suspiciously like high-quality local stone. The post goes viral with the hashtag #FakeLuxury. Your company actually used a premium material from a new, certified Turkish quarry that visually resembles Italian stone but was chosen for its sustainability. How do you manage this crisis of trust?.

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