Popular Norms, Are behaviours that are considered more acceptable based on the number of people behaving in that way. Standards of behaviour amongst the majority of Australia that are encouraged based on what is a popular belief., Proscriptive Norms, State what behaviours people should not perform. They are discouraged, considered inappropriate or unacceptable. They direct people to avoid or abstain certain actions., Prescriptive Norms, State behaviours that people should take or engage in. society favours these, they are expected, appropriate or acceptable. These norms support positive health behaviours and are strongly encouraged by society..

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