Dear Mr. Thompson,, A customer you have never spoken to before. You know his last name and he is a senior manager at a large company., Dear Sarah,, A long-term client you communicate with regularly, but the relationship is still quite formal. They are a department head in another company and most of your communication is email-based., Hello Michael,, A customer you have already spoken to several times by email and during video calls. The communication is friendly and professional, but not fully informal., Hi Jessica,, A colleague or client around your age with whom you have an informal but still professional relationship., Dear Sir or Madam,, You are contacting a company, but you do not know the name of the person who will receive the email., Hi team,, You are writing to several coworkers you collaborate with regularly.

Salutations

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