True, Allbirds announced that it plans to shift its business from shoes to AI infrastructure., The rise in Allbirds’ share price suggests that investors reacted very strongly to its new AI direction., Before its transformation, Allbirds had already lost most of its market value., Companies like Glossier, Warby Parker, and Dollar Shave Club grew quickly thanks to online sales and social media marketing., Social media helped companies drum up interest in their products at relatively low cost in the early stages., The article suggests that early success was partly a “free lunch” because market conditions were very favourable., The cost of acquiring new customers online has increased significantly in recent years., Many millennial brands expanded into physical retail stores as online competition became more difficult., Large incumbent companies have improved their digital strategies by learning from younger brands., A new generation of companies is emerging, often using celebrity influence to cash in on social media popularity., Some companies, like Casper and Glossier, faced serious difficulties including being taken private or trying to sell themselves., According to the article, new startups are now competing aggressively and are already “hot on the heels” of older brands., False, Investors are becoming less interested in artificial intelligence and are moving away from it., After the announcement, Allbirds’ share price immediately collapsed and never recovered., The article argues that all millennial brands became unsuccessful at the same time and for exactly the same reasons., These brands mainly succeeded because they spent large amounts of money on traditional advertising campaigns., Customer acquisition (залучення клієнтів) has become cheaper between 2023 and 2025., The article says that traditional incumbent companies ignored online business completely., All millennial brands mentioned in the article successfully adapted and are still growing strongly today., The article suggests that rapid growth for millennial brands is easier today than it was in the past..

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