Can you think of a brand that stretched into a new area? Was it successful?, Why did Apple venture into the watch market? Was it a good idea?, Would you buy a Tesla t-shirt or a Tesla perfume? Why not?, What would happen if Mercedes started making cheap bicycles? Would it devalue the brand?, What if a construction company started selling its own furniture? Would that be good brand stretching or a bad idea?, Is fast growth always good for a brand? When can it be dangerous?, How could a construction company stretch its brand? What new products or services could it offer?, What legal problems can happen when a brand ventures into a completely new area? (contracts? regulations? partnerships?).

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