Some companies focus on engineering swagger (making the coolest tech), while others focus on price and battery life. Which strategy is smarter for winning the mass market? Give an example. What could be a catalyst that suddenly makes foldable phones popular? (e.g., a killer app? lower price? new material?), Think about trends in fashion, music, or diets (e.g., Keto diet, skinny jeans, TikTok dances). Why do some trends become mainstream and others stay a small slice of culture? Is hype always bad, or can it sometimes be useful?, Which products from the last 10 years do you consider the next best thing? Why did many things fail to reach mainstream adoption?, Some experts say foldable phones will never reach mainstream adoption because they solve a problem nobody has. Do you agree? What would be the perfect catalyst to change that? (e.g., a killer app, a price drop, a new material?) Use: catalyst / mainstream adoption / mass market / to generate, Think about a technology that had massive hype but failed (e.g., 3D cinema, Metaverse, Concorde airplane). Why did it fail? Was it bad timing, bad price, or bad engineering swagger? Use: hype / swagger / a small slice / beachhead, Imagine you work for a startup. You have a brilliant product, but it only appeals to gamers (which is a small slice of the population). Would you spend money on generating hype among gamers, or would you redesign it for the mass market immediately? Why? Use: a small slice / generate / mass market / product cycle, Some companies release a "good enough" product early to establish a beachhead, then improve it over several product cycles. Others wait until the product is perfect. Which strategy is smarter for foldable phones? Give pros and cons. Use: beachhead / product cycle / remains / estimated, Think about a personal goal you had (e.g., learning English, going to the gym, eating healthy). Was there a catalyst that finally made you start? Or did the hype around a new diet/app disappoint you? Use: catalyst / hype / mainstream adoption (of a habit) / remains, In your country, what new product or service is estimated to become the next big thing in the next 5 years? Why hasn't it become popular yet? What is stopping its mainstream adoption? Use: estimated / the next big thing / mainstream adoption / remains, Debate proposition: "Companies care more about engineering swagger than about solving real problems for the mass market.", "Describe a product, movie, or trend that you thought would be 'the next big thing' but turned out to be a disappointment. Why did it fail? Use at least 6 words from our lesson."

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