Negotiation, A process of reaching an agreement between two or more parties., BATNA, Best alternative if no agreement is reached, WATNA, Worst alternative if no agreement is reached, ZOPA, Zone of Possible Agreement, Win-win Approach, Both parties achieve their goals and benefit from the agreement, Competitive Negotiation style, The win–lose approach focuses primarily on achieving their own goals,, Avoiding Negotiation Style, Avoiding the conflict by minimises confrontation, Accommodating Negotiation Style, Focusing on maintaining relationships and harmony than on achieving their own goals., Compromising Negotiation Style, Finding a fair solution quickly, Deadlock, Situation where negotiations cannot move forward.
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Negotiation
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