Advertising agencies looked at the ideas behind Coca-Cola's 'Share a Coke' campaign (what / inspire) . Advertising agencies looked aAdvertising agencies looked at, Advertising agencies looked at what inspired Coca-Cola's 'Share a Coke' campaign, Many brands studied the moment of the strongest customer interest during Black Friday (when / peak). Many brands studied, Many brands studied when customer interest peaks during Black Friday, Marketers want to understand the effects of unpredictable discounts on customer behaviour (how / influence). Marketers want to understand, Marketers want to understand how unpredictable discounts influence customer behaviour, UX specialists reviewed the factors behind the popularity of 'spin-the-wheel' bonuses (what / drive). UX specialists reviewed, UX specialists reviewed what drives the popularity of 'spin-the-wheel' bonuses, Researchers examined the place of the fastest growth in gamified loyalty programmes (where / grow fastest). Researchers examined, Researchers examined where gamified loyalty programmes grow the fastest, Behavioural designers often study the reason for the success of variable-reward notifications (why / effective). Behavioural designers often study, Behavioural designers often study why variable-reward notifications are effective, Many customers talked about the reason for the success of the Friends Menu. (why / succeed - Many customers talked about, Many customers talked about why the Friends Menu succeeded.

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