convey a message, to communicate an idea or message clearly to other people., associate a product with success, to make people connect a product with being successful, rich, attractive, or admired., create a sense of urgency, to make people feel they should act quickly, target a specific audience, to direct a product, advert, or message at a particular group of people, eye-catching design / eye-catching advert, a design or advert that attracts attention immediately because it is interesting or attractive., impose one’s opinions on someone, to force someone to accept your opinions or ideas., shape consumer behaviour, to influence the way consumers think and act when buying products., form public opinion, to help create or influence what most people think about an issue, influence purchasing decisions, to affect what people choose to buy, build consumer trust, to develop confidence and trust in customers.

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