1) The tool of attaching your argument to a need or desire of your audience is called... a) The Bait b) Expressed Love c) The Hook 2) Where does the Hook come from? a) Self-motivation b) Audience's motivation c) God 3) True or False: When persuading one person, it is beneficial to persuade them through generalizing them. a) True: Generalizing based on their gender, age, and/or looks IS helpful b) False: Generalizing is dangerous; instead, weigh their occupation and other reasons for communicating with you. 4)  True or False: Expressed Love is defined as "making oneself believe they love their audience". a) True b) False 5) Which appeal does the tool of Expressed Love fall under? a) Ethos b) Pathos c) Logos

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