Heading/Title - Appears at the top of an add or article., Bullet Points - A bold dot on the page indented from the margin., Paragraphs - Separates different blocks of text., Pictures - Photos/drawings used to make a text appealing., Bold Text - Text made darker/thicker than the rest., Sub Headings - Often in bold, used to indicate what each section of a text is. Sometimes found under a heading., Focal point - An area the designer wants you to focus on., Colour palette - The designers use of colour.,

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